PRIVACY
POLICY
Reagan Prather | The Athlete Mind Lab
Effective Date: April 8, 2026
Clarksville, Tennessee, United States
Your Privacy Matters to Us.
The Athlete Mind Lab is committed to protecting the privacy of every athlete, parent, coach, and professional who interacts with our website and products.
This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal data. Please read it carefully.
1. Who We Are
The Athlete Mind Lab is a mental performance coaching brand owned and operated by Reagan Prather, based in Clarksville, Tennessee. We provide digital products and coaching services through our website at theathletemindlab.com.
Data Controller: Reagan Prather, The Athlete Mind Lab
Contact Email: Reagan.prather@theathletemindlab.com
Website: theathletemindlab.com
2. What Information We Collect
We collect two types of information: information you provide directly to us, and information collected automatically when you use our website.
2.1 Information You Provide Directly
• First name and email address — when you opt in to receive a free resource or join our email list.
• Full name, email address, and payment information — when you purchase a product or service. Note: payment details are processed securely by Stripe or PayPal and are never stored directly by The Athlete Mind Lab.
• Assessment responses — when you complete the Mental Performance Assessment or Mini MPA. These responses are used solely to deliver your results and improve our coaching methodology.
• Communications — any emails, messages, or replies you send to us directly.
2.2 Information Collected Automatically
• IP address, browser type, and device information — collected automatically when you visit our website.
• Pages visited, time spent on site, and referral sources — collected via website analytics tools to help us understand how our content is being used.
• Cookies — small files placed on your device to improve your browsing experience and track website performance. See Section 7 for more on cookies.
3. How We Use Your Information
We use the information we collect for the following purposes:
• To deliver digital products and free resources you have requested or purchased.
• To send you email communications you have opted in to receive, including free resources, coaching tips, product updates, and promotional offers related to The Athlete Mind Lab.
• To process payments and manage your purchases securely.
• To respond to your questions, inquiries, and coaching session requests.
• To improve our products, services, and website based on how they are being used.
• To comply with applicable legal obligations.
We do not use your information for automated decision-making or profiling in any way that produces legal or similarly significant effects.
4. How We Share Your Information
The Athlete Mind Lab does not sell, rent, or trade your personal information to any third party. Ever.
We may share your information only in the following limited circumstances:
• Service Providers — We use trusted third-party platforms to operate our business, including Systeme.io (website and email hosting), Stripe and PayPal (payment processing), and Calendly (session scheduling). These providers receive only the information necessary to perform their specific function and are contractually required to protect your data.
• Legal Requirements — We may disclose your information if required to do so by law, court order, or governmental authority.
• Business Transfer — In the unlikely event of a sale or transfer of The Athlete Mind Lab business, your information may be transferred as part of that transaction. You will be notified of any such change.
5. Email Communications & Opting Out
By downloading a free resource or purchasing a product from The Athlete Mind Lab, you consent to receive email communications from us. These may include your requested download, follow-up coaching content, product announcements, and promotional offers.
You may unsubscribe from our email list at any time by clicking the unsubscribe link at the bottom of any email we send. Once unsubscribed, you will no longer receive marketing emails from us. Note that transactional emails — such as purchase confirmations and product delivery — will still be sent regardless of your marketing email preferences.
We do not send spam. We respect your inbox and will only contact you with content relevant to mental performance and The Athlete Mind Lab.
6. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:
• Email subscribers — retained until you unsubscribe or request deletion.
• Purchase records — retained for a minimum of 7 years for tax and legal compliance purposes.
• Assessment responses — retained for the duration of any active coaching relationship and for up to 2 years thereafter for methodology improvement purposes.
• Website analytics data — retained in aggregate, anonymized form indefinitely.
7. Cookies
Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device.
We use the following types of cookies:
• Essential Cookies — required for the website to function properly. These cannot be disabled.
• Analytics Cookies — used to track how visitors interact with our website so we can improve it. These may include tools like Google Analytics.
• Marketing Cookies — used by third-party advertising platforms to deliver relevant content. These are only active if you have consented.
You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of the website. By continuing to use our website, you consent to our use of cookies as described in this policy.
8. Children's Privacy
The Athlete Mind Lab's products are designed for athletes, including high school athletes who may be under the age of 18. We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent.
If you are a parent or guardian and believe your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [your@email.com] and we will promptly delete that information from our records.
For athletes between the ages of 13 and 17, we encourage parents and guardians to review this Privacy Policy and to supervise their child's use of our products and services.
9. Your Privacy Rights
Regardless of your location, we are committed to honoring the following rights with respect to your personal data:
• Right to Access — You may request a copy of the personal information we hold about you at any time.
• Right to Correction — You may request that we correct any inaccurate or incomplete information we hold about you.
• Right to Deletion — You may request that we delete your personal information from our records, subject to our legal retention obligations.
• Right to Opt Out — You may opt out of marketing communications at any time using the unsubscribe link in any email or by contacting us directly.
• Right to Data Portability — You may request a copy of your data in a commonly used, machine-readable format.
To exercise any of these rights, please contact us at [your@email.com]. We will respond to all requests within 30 days.
10. Security
We take the security of your personal information seriously. We use industry-standard security measures — including SSL encryption on our website and secure third-party payment processors — to protect your data from unauthorized access, disclosure, or misuse.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
11. Third-Party Links
Our website and email communications may contain links to third-party websites, platforms, or resources. These links are provided for your convenience and do not signify our endorsement of those sites. The Athlete Mind Lab has no control over the content or privacy practices of third-party websites and accepts no responsibility for them. We encourage you to review the privacy policy of any third-party site you visit.
12. Tennessee & U.S. Law
This Privacy Policy is governed by the laws of the State of Tennessee and applicable United States federal law, including the Children's Online Privacy Protection Act (COPPA) and the CAN-SPAM Act.
Tennessee does not currently have a comprehensive consumer data privacy law. However, The Athlete Mind Lab is committed to following best practices for data privacy and will update this policy as Tennessee law evolves.
If you are located in the European Union or United Kingdom and interact with our website, you may have additional rights under the General Data Protection Regulation (GDPR). Please contact us at Reagan.prather@theathletemindlab.com to exercise any GDPR rights.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the products and services we offer. The most current version will always be posted at theathletemindlab.com/privacy with the effective date clearly noted.
We will notify active email subscribers of any material changes to this policy. Your continued use of our website or products following any update constitutes your acceptance of the revised policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:
Reagan Prather
The Athlete Mind Lab
Reagan.prather@theathletemindlab.com
Clarksville, Tennessee, United States
Last Updated: April 8, 2026
This Privacy Policy was written specifically for The Athlete Mind Lab. It is intended to serve as a functional, compliant starting point for a digital product and coaching business operating in Tennessee.